{"id":2024,"date":"2025-10-04T18:20:50","date_gmt":"2025-10-04T09:20:50","guid":{"rendered":"https:\/\/cobaru.com\/?p=2024"},"modified":"2025-10-13T10:41:08","modified_gmt":"2025-10-13T01:41:08","slug":"%f0%9f%92%b0%e3%81%aa%e3%81%9c%e4%ba%ba%e3%81%af%e3%81%8a%e9%87%91%e3%82%92%e8%b2%af%e3%82%81%e3%82%89%e3%82%8c%e3%81%aa%e3%81%84%e3%81%ae%e3%81%8b%ef%bc%9f%e8%a1%8c%e5%8b%95%e7%b5%8c%e6%b8%88","status":"publish","type":"post","link":"https:\/\/cobaru.com\/?p=2024","title":{"rendered":"\ud83d\udcb0\u306a\u305c\u4eba\u306f\u304a\u91d1\u3092\u8caf\u3081\u3089\u308c\u306a\u3044\u306e\u304b\uff1f\u884c\u52d5\u7d4c\u6e08\u5b66\u3067\u308f\u304b\u308b\u201c\u8caf\u91d1\u3067\u304d\u306a\u3044\u5fc3\u7406\u201d"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306fCOBARU\u3067\u3059\u3002<\/p>\n<p>\u300c\u8caf\u91d1\u3057\u3088\u3046\u300d\u3068\u601d\u3063\u3066\u3082\u3001\u306a\u305c\u304b\u7d9a\u304b\u306a\u3044\u3002<br \/>\n\u300c\u6765\u6708\u3053\u305d\u306f\uff01\u300d\u3068\u610f\u6c17\u8fbc\u3093\u3067\u3082\u3001\u6c17\u3065\u3051\u3070\u307e\u305f\u53e3\u5ea7\u6b8b\u9ad8\u304c\u6e1b\u3063\u3066\u3044\u308b\u2026\u3002<\/p>\n<p>\u5b9f\u306f\u305d\u308c\u3001<strong>\u3042\u306a\u305f\u306e\u610f\u5fd7\u304c\u5f31\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><br \/>\n\u4eba\u9593\u306e\u8133\u306b\u306f\u3001\u300c\u8caf\u91d1\u3092\u96e3\u3057\u304f\u3059\u308b\u5fc3\u7406\u306e\u30af\u30bb\u300d\u304c\u3082\u3068\u3082\u3068\u5099\u308f\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u89b3\u70b9\u304b\u3089<br \/>\n\u306a\u305c\u4eba\u306f\u304a\u91d1\u3092\u8caf\u3081\u3089\u308c\u306a\u3044\u306e\u304b\uff1f<br \/>\n\u305d\u306e\u201c\u8caf\u91d1\u3067\u304d\u306a\u3044\u5fc3\u7406\u201d\u3068\u3001\u4eca\u3059\u3050\u3067\u304d\u308b\u5bfe\u7b56\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<hr>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cobaru.com\/?p=2024\/#%F0%9F%A7%A0%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E8%A1%8C%E5%8B%95%E7%B5%8C%E6%B8%88%E5%AD%A6%E3%81%A8%E3%81%AF%EF%BC%9F\" >\ud83e\udde0\u305d\u3082\u305d\u3082\u884c\u52d5\u7d4c\u6e08\u5b66\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cobaru.com\/?p=2024\/#%F0%9F%92%B8%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E5%BF%83%E7%90%86%E2%91%A0%EF%BC%9A%E7%8F%BE%E5%9C%A8%E3%83%90%E3%82%A4%E3%82%A2%E3%82%B9%EF%BC%88Present_Bias%EF%BC%89\" >\ud83d\udcb8\u8caf\u91d1\u3067\u304d\u306a\u3044\u4eba\u306e\u5fc3\u7406\u2460\uff1a\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\uff08Present Bias\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cobaru.com\/?p=2024\/#%F0%9F%92%B3%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E5%BF%83%E7%90%86%E2%91%A1%EF%BC%9A%E6%90%8D%E5%A4%B1%E5%9B%9E%E9%81%BF%E3%83%90%E3%82%A4%E3%82%A2%E3%82%B9%EF%BC%88Loss_Aversion%EF%BC%89\" >\ud83d\udcb3\u8caf\u91d1\u3067\u304d\u306a\u3044\u4eba\u306e\u5fc3\u7406\u2461\uff1a\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\uff08Loss Aversion\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cobaru.com\/?p=2024\/#%F0%9F%9B%8D%EF%B8%8F%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E5%BF%83%E7%90%86%E2%91%A2%EF%BC%9A%E3%82%A2%E3%83%B3%E3%82%AB%E3%83%AA%E3%83%B3%E3%82%B0%E5%8A%B9%E6%9E%9C%EF%BC%88Anchoring_Effect%EF%BC%89\" >\ud83d\udecd\ufe0f\u8caf\u91d1\u3067\u304d\u306a\u3044\u4eba\u306e\u5fc3\u7406\u2462\uff1a\u30a2\u30f3\u30ab\u30ea\u30f3\u30b0\u52b9\u679c\uff08Anchoring Effect\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/cobaru.com\/?p=2024\/#%E2%98%95%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E5%BF%83%E7%90%86%E2%91%A3%EF%BC%9A%E3%83%A1%E3%83%B3%E3%82%BF%E3%83%AB%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%EF%BC%88%E5%BF%83%E3%81%AE%E5%AE%B6%E8%A8%88%E7%B0%BF%EF%BC%89\" >\u2615\u8caf\u91d1\u3067\u304d\u306a\u3044\u4eba\u306e\u5fc3\u7406\u2463\uff1a\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\uff08\u5fc3\u306e\u5bb6\u8a08\u7c3f\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/cobaru.com\/?p=2024\/#%F0%9F%AA%99%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E5%BF%83%E7%90%86%E2%91%A4%EF%BC%9A%E3%83%8F%E3%82%A6%E3%82%B9%E3%83%9E%E3%83%8D%E3%83%BC%E5%8A%B9%E6%9E%9C%EF%BC%88House_Money_Effect%EF%BC%89\" >\ud83e\ude99\u8caf\u91d1\u3067\u304d\u306a\u3044\u4eba\u306e\u5fc3\u7406\u2464\uff1a\u30cf\u30a6\u30b9\u30de\u30cd\u30fc\u52b9\u679c\uff08House Money Effect\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/cobaru.com\/?p=2024\/#%F0%9F%8C%B1%E3%81%BE%E3%81%A8%E3%82%81%EF%BD%9C%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E3%81%AE%E3%81%AF%E2%80%9C%E6%84%8F%E5%BF%97%E2%80%9D%E3%81%A7%E3%81%AF%E3%81%AA%E3%81%8F%E2%80%9C%E8%84%B3%E3%81%AE%E4%BB%95%E7%B5%84%E3%81%BF%E2%80%9D\" >\ud83c\udf31\u307e\u3068\u3081\uff5c\u8caf\u91d1\u3067\u304d\u306a\u3044\u306e\u306f\u201c\u610f\u5fd7\u201d\u3067\u306f\u306a\u304f\u201c\u8133\u306e\u4ed5\u7d44\u307f\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/cobaru.com\/?p=2024\/#%E2%9C%85_%E4%BB%8A%E6%97%A5%E3%81%8B%E3%82%89%E3%81%A7%E3%81%8D%E3%82%8B%E2%80%9C%E8%B2%AF%E9%87%91%E4%BD%93%E8%B3%AA%E2%80%9D%E3%81%AB%E3%81%AA%E3%82%8B3%E3%82%B9%E3%83%86%E3%83%83%E3%83%97\" >\u2705 \u4eca\u65e5\u304b\u3089\u3067\u304d\u308b\u201c\u8caf\u91d1\u4f53\u8cea\u201d\u306b\u306a\u308b3\u30b9\u30c6\u30c3\u30d7<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-0\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%A0%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E8%A1%8C%E5%8B%95%E7%B5%8C%E6%B8%88%E5%AD%A6%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\ud83e\udde0\u305d\u3082\u305d\u3082\u884c\u52d5\u7d4c\u6e08\u5b66\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u884c\u52d5\u7d4c\u6e08\u5b66\u3068\u306f\u3001**\u300c\u4eba\u306f\u5408\u7406\u7684\u306b\u884c\u52d5\u3057\u306a\u3044\u300d**\u3068\u3044\u3046\u73fe\u5b9f\u3092\u7814\u7a76\u3059\u308b\u5b66\u554f\u3067\u3059\u3002<\/p>\n<p>\u7d4c\u6e08\u5b66\u3067\u306f\u3001\u4eba\u9593\u306f\u300c\u640d\u3092\u907f\u3051\u3001\u5f97\u3092\u9078\u3076\u5408\u7406\u7684\u306a\u5b58\u5728\u300d\u3068\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\n\u3057\u304b\u3057\u5b9f\u969b\u306f\u2500\u2500<\/p>\n<ul>\n<li>\u8caf\u91d1\u3088\u308a\u4eca\u3059\u3050\u306e\u5feb\u697d\u3092\u512a\u5148\u3059\u308b<\/li>\n<li>\u30bb\u30fc\u30eb\u54c1\u306b\u5f31\u3044<\/li>\n<li>\u300c\u304a\u30c8\u30af\u300d\u3068\u3044\u3046\u8a00\u8449\u306b\u60d1\u308f\u3055\u308c\u308b<\/li>\n<li>\u7121\u610f\u8b58\u306b\u201c\u5c06\u6765\u3088\u308a\u4eca\u201d\u3092\u5927\u4e8b\u306b\u3057\u3066\u3057\u307e\u3046<\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u3001<strong>\u611f\u60c5\u3068\u5fc3\u7406\u304c\u201c\u304a\u91d1\u306e\u4f7f\u3044\u65b9\u201d\u3092\u652f\u914d\u3057\u3066\u3044\u308b<\/strong>\u306e\u3067\u3059\u3002<br \/>\n\u884c\u52d5\u7d4c\u6e08\u5b66\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u975e\u5408\u7406\u306a\u884c\u52d5\u3092\u300c\u5fc3\u7406\u30d0\u30a4\u30a2\u30b9\u300d\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-1\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%B8%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E5%BF%83%E7%90%86%E2%91%A0%EF%BC%9A%E7%8F%BE%E5%9C%A8%E3%83%90%E3%82%A4%E3%82%A2%E3%82%B9%EF%BC%88Present_Bias%EF%BC%89\"><\/span>\ud83d\udcb8\u8caf\u91d1\u3067\u304d\u306a\u3044\u4eba\u306e\u5fc3\u7406\u2460\uff1a\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\uff08Present Bias\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eba\u306f\u3001\u300c\u672a\u6765\u306e\u5229\u76ca\u300d\u3088\u308a\u300c\u4eca\u3059\u3050\u306e\u5feb\u697d\u300d\u3092\u512a\u5148\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u3053\u308c\u3092<strong><a href=\"https:\/\/cobaru.com\/?p=2861\">\u73fe\u5728\u30d0\u30a4\u30a2\u30b9<\/a><\/strong>\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<\/p>\n<ul>\n<li>\u300c\u5c06\u6765\u306e\u305f\u3081\u306b1\u4e07\u5186\u8caf\u91d1\u300d\u3088\u308a\u300c\u4eca\u65e5\u306e\u98f2\u307f\u4f1a\u30671\u4e07\u5186\u4f7f\u3046\u300d\u3092\u9078\u3076<\/li>\n<li>\u300c5\u5e74\u5f8c\u306b10\u4e07\u5186\u3088\u308a\u3001\u4eca\u3059\u30505\u4e07\u5186\u300d\u304c\u9b45\u529b\u7684\u306b\u611f\u3058\u308b<\/li>\n<\/ul>\n<p>\u8133\u306f\u201c\u4eca\u306e\u6e80\u8db3\u201d\u3092\u5f37\u304f\u6c42\u3081\u308b\u305f\u3081\u3001<br \/>\n\u300c\u672a\u6765\u306e\u305f\u3081\u306e\u6211\u6162\u300d\u306f\u30b9\u30c8\u30ec\u30b9\u3068\u3057\u3066\u611f\u3058\u3084\u3059\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\ud83d\udccd<strong>\u5bfe\u7b56<\/strong><br \/>\n\u2192 <strong>\u201c\u5f37\u5236\u7684\u306b\u672a\u6765\u306e\u81ea\u5206\u3078\u9001\u91d1\u201d\u3059\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3002<\/strong><br \/>\n\u81ea\u52d5\u7a4d\u7acb\u30fb\u7d66\u4e0e\u5929\u5f15\u304d\u30fb\u3064\u307f\u305f\u3066NISA\u306a\u3069\u3001\u610f\u601d\u3067\u306f\u306a\u304f<strong>\u4ed5\u7d44\u307f\u3067\u8caf\u3081\u308b<\/strong>\u3053\u3068\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-2\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%B3%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E5%BF%83%E7%90%86%E2%91%A1%EF%BC%9A%E6%90%8D%E5%A4%B1%E5%9B%9E%E9%81%BF%E3%83%90%E3%82%A4%E3%82%A2%E3%82%B9%EF%BC%88Loss_Aversion%EF%BC%89\"><\/span>\ud83d\udcb3\u8caf\u91d1\u3067\u304d\u306a\u3044\u4eba\u306e\u5fc3\u7406\u2461\uff1a\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\uff08Loss Aversion\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u7b2c\u4e00\u4eba\u8005\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u306b\u3088\u308b\u3068\u3001<br \/>\n\u4eba\u306f\u300c\u5f97\u308b\u559c\u3073\u300d\u3088\u308a\u300c\u5931\u3046\u60b2\u3057\u307f\u300d\u306e\u65b9\u3092\u7d042\u500d\u5f37\u304f\u611f\u3058\u307e\u3059\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<\/p>\n<ul>\n<li>\u300c\u4eca\u6708\u4f7f\u3048\u308b\u304a\u91d1\u304c\u6e1b\u308b\u300d\u3053\u3068\u3092\u201c\u640d\u201d\u3068\u611f\u3058\u3066\u3057\u307e\u3046<\/li>\n<li>\u300c\u7bc0\u7d04\uff1d\u6211\u6162\u300d\u300c\u8caf\u91d1\uff1d\u697d\u3057\u307f\u3092\u5931\u3046\u300d\u3068\u8133\u304c\u932f\u899a\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\ud83d\udccd<strong>\u5bfe\u7b56<\/strong><br \/>\n\u2192 <strong>\u201c\u8caf\u91d1\uff1d\u640d\u201d\u3067\u306f\u306a\u304f\u201c\u672a\u6765\u306e\u30ea\u30bf\u30fc\u30f3\u201d\u3068\u3057\u3066\u8133\u3092\u518d\u6559\u80b2\u3059\u308b\u3002<\/strong><br \/>\n\u8caf\u91d1\u984d\u3092\u300c\u5897\u3048\u305f\u91d1\u984d\u300d\u3068\u3057\u3066\u8996\u899a\u5316\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u4f8b\uff1a<\/p>\n<ul>\n<li>\u5bb6\u8a08\u30a2\u30d7\u30ea\u3067\u6b8b\u9ad8\u306e\u63a8\u79fb\u3092\u898b\u308b<\/li>\n<li>\u300c\u5148\u6708\u3088\u308a\uff0b1\u4e07\u5186\uff01\u300d\u3092\u5c0f\u3055\u306a\u9054\u6210\u3068\u3057\u3066\u559c\u3076<\/li>\n<\/ul>\n<p>\u8133\u306f\u201c\u6e1b\u308b\u201d\u3088\u308a\u201c\u5897\u3048\u308b\u201d\u306b\u5feb\u611f\u3092\u899a\u3048\u308b\u305f\u3081\u3001<br \/>\n<strong>\u300c\u6e1b\u3089\u3059\u7bc0\u7d04\u300d\u3088\u308a\u300c\u5897\u3084\u3059\u8caf\u91d1\u300d\u3092\u610f\u8b58<\/strong>\u3059\u308b\u3053\u3068\u304c\u30b3\u30c4\u3067\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-3\"><span class=\"ez-toc-section\" id=\"%F0%9F%9B%8D%EF%B8%8F%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E5%BF%83%E7%90%86%E2%91%A2%EF%BC%9A%E3%82%A2%E3%83%B3%E3%82%AB%E3%83%AA%E3%83%B3%E3%82%B0%E5%8A%B9%E6%9E%9C%EF%BC%88Anchoring_Effect%EF%BC%89\"><\/span>\ud83d\udecd\ufe0f\u8caf\u91d1\u3067\u304d\u306a\u3044\u4eba\u306e\u5fc3\u7406\u2462\uff1a\u30a2\u30f3\u30ab\u30ea\u30f3\u30b0\u52b9\u679c\uff08Anchoring Effect\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u300c\u6700\u521d\u306b\u898b\u305f\u4fa1\u683c\u3084\u60c5\u5831\u300d\u304c\u3001\u305d\u306e\u5f8c\u306e\u5224\u65ad\u3092\u5de6\u53f3\u3059\u308b\u5fc3\u7406\u52b9\u679c\u3067\u3059\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<\/p>\n<ul>\n<li>\u300c\u901a\u5e38\u4fa1\u683c10\u4e07\u5186 \u2192 \u4eca\u3060\u30513\u4e07\u5186\uff01\u300d\u306b\u201c\u5b89\u3044\uff01\u201d\u3068\u611f\u3058\u308b<\/li>\n<li>\u300c2\u500b\u8cb7\u3046\u30681\u500b\u7121\u6599\u300d\u306b\u91e3\u3089\u308c\u3066\u4e0d\u8981\u306a\u3082\u306e\u307e\u3067\u8cfc\u5165\u3057\u3066\u3057\u307e\u3046<\/li>\n<\/ul>\n<p>\u672c\u5f53\u306f\u652f\u51fa\u304c\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u3001**\u5f97\u3057\u305f\u6c17\u5206\u306b\u306a\u308b\u201c\u8133\u306e\u932f\u899a\u201d**\u3067\u3059\u3002<\/p>\n<p>\ud83d\udccd<strong>\u5bfe\u7b56<\/strong><br \/>\n\u2192 <strong>\u201c\u5b9a\u4fa1\u201d\u3084\u201c\u5272\u5f15\u7387\u201d\u3088\u308a\u3001\u652f\u51fa\u7dcf\u984d\u3092\u898b\u308b\u7fd2\u6163\u3092\u3064\u3051\u308b\u3002<\/strong><br \/>\n\u300c\u5b89\u3044\u304b\u3069\u3046\u304b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u305d\u308c\u306f\u672c\u5f53\u306b\u5fc5\u8981\uff1f\u300d\u3068\u81ea\u5206\u306b\u554f\u3044\u304b\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3002<\/p>\n<p>\u30e2\u30ce\u306e\u4fa1\u683c\u3067\u306f\u306a\u304f\u3001<strong>\u201c\u4fa1\u5024\u201d\u306b\u57fa\u3065\u3044\u3066\u304a\u91d1\u3092\u4f7f\u3046<\/strong>\u610f\u8b58\u3092\u6301\u3061\u307e\u3057\u3087\u3046\u3002<\/p>\n<hr>\n<h2 id=\"i-4\"><span class=\"ez-toc-section\" id=\"%E2%98%95%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E5%BF%83%E7%90%86%E2%91%A3%EF%BC%9A%E3%83%A1%E3%83%B3%E3%82%BF%E3%83%AB%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%EF%BC%88%E5%BF%83%E3%81%AE%E5%AE%B6%E8%A8%88%E7%B0%BF%EF%BC%89\"><\/span>\u2615\u8caf\u91d1\u3067\u304d\u306a\u3044\u4eba\u306e\u5fc3\u7406\u2463\uff1a\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\uff08\u5fc3\u306e\u5bb6\u8a08\u7c3f\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eba\u306f\u304a\u91d1\u3092**\u300c\u4f7f\u3044\u9053\u3054\u3068\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u300d<strong>\u7656\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u3053\u308c\u3092<\/strong>\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\uff08\u5fc3\u306e\u5bb6\u8a08\u7c3f\uff09**\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<\/p>\n<ul>\n<li>\u300c\u81e8\u6642\u53ce\u5165\u3060\u304b\u3089\u4f7f\u3063\u3066\u3082\u3044\u3044\u3084\u300d<\/li>\n<li>\u300c\u30dc\u30fc\u30ca\u30b9\u306f\u3054\u8912\u7f8e\u306b\u4f7f\u304a\u3046\u300d<\/li>\n<li>\u300c\u8ca1\u5e03\u306b\u73fe\u91d1\u304c\u3042\u308b\u3068\u3064\u3044\u4f7f\u3063\u3066\u3057\u307e\u3046\u300d<\/li>\n<\/ul>\n<p>\u304a\u91d1\u306b\u201c\u8272\u201d\u3092\u3064\u3051\u3066\u8003\u3048\u308b\u3053\u3068\u3067\u3001<br \/>\n\u5408\u7406\u7684\u3067\u306a\u3044\u652f\u51fa\u3092\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p>\n<p>\ud83d\udccd<strong>\u5bfe\u7b56<\/strong><br \/>\n\u2192 <strong>\u300c\u3069\u3093\u306a\u304a\u91d1\u3082\u81ea\u5206\u306e\u8cc7\u7523\u300d\u3068\u3057\u3066\u4e00\u62ec\u7ba1\u7406\u3059\u308b\u3002<\/strong><br \/>\n\u30fb\u30dc\u30fc\u30ca\u30b9\u3082\u81e8\u6642\u53ce\u5165\u3082\u3001\u307e\u305a\u306f\u81ea\u52d5\u3067\u8caf\u91d1\u53e3\u5ea7\u3078\u3002<br \/>\n\u30fb\u4f59\u3063\u305f\u5206\u3092\u300c\u4f7f\u3046\u300d\u3068\u6c7a\u3081\u308b\u3060\u3051\u3067\u6d6a\u8cbb\u3092\u9632\u3052\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u201c\u4f7f\u3046\u524d\u306b\u8caf\u3081\u308b\u201d\u7fd2\u6163\u3092\u8eab\u306b\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-5\"><span class=\"ez-toc-section\" id=\"%F0%9F%AA%99%E8%B2%AF%E9%87%91%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E4%BA%BA%E3%81%AE%E5%BF%83%E7%90%86%E2%91%A4%EF%BC%9A%E3%83%8F%E3%82%A6%E3%82%B9%E3%83%9E%E3%83%8D%E3%83%BC%E5%8A%B9%E6%9E%9C%EF%BC%88House_Money_Effect%EF%BC%89\"><\/span>\ud83e\ude99\u8caf\u91d1\u3067\u304d\u306a\u3044\u4eba\u306e\u5fc3\u7406\u2464\uff1a\u30cf\u30a6\u30b9\u30de\u30cd\u30fc\u52b9\u679c\uff08House Money Effect\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eba\u306f\u300c\u81ea\u5206\u304c\u82e6\u52b4\u3057\u3066\u7a3c\u3044\u3060\u304a\u91d1\u300d\u3088\u308a\u3001<br \/>\n\u300c\u5076\u7136\u5f97\u305f\u304a\u91d1\uff08\u81e8\u6642\u53ce\u5165\u30fb\u30ae\u30e3\u30f3\u30d6\u30eb\u306e\u52dd\u3061\uff09\u300d\u3092\u6c17\u8efd\u306b\u4f7f\u3046\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<\/p>\n<ul>\n<li>\u5b9d\u304f\u3058\u306b\u5f53\u305f\u3063\u305f\u4eba\u306e\u591a\u304f\u304c\u6570\u5e74\u3067\u7834\u7523\u3059\u308b<\/li>\n<li>\u201c\u30dd\u30a4\u30f3\u30c8\u201d\u3084\u201c\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u201d\u3092\u7121\u610f\u8b58\u306b\u4f7f\u3044\u5207\u3063\u3066\u3057\u307e\u3046<\/li>\n<\/ul>\n<p>\ud83d\udccd<strong>\u5bfe\u7b56<\/strong><br \/>\n\u2192 <strong>\u201c\u81e8\u6642\u53ce\u5165\u3053\u305d\u5148\u306b\u8caf\u91d1\u3059\u308b\u201d\u3002<\/strong><br \/>\n\u30fb\u30dc\u30fc\u30ca\u30b9\u30fb\u9084\u4ed8\u91d1\u30fb\u526f\u53ce\u5165\u306a\u3069\u306e<strong>3\u5272\u3092\u81ea\u52d5\u3067\u8caf\u91d1\u3078<\/strong><br 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