{"id":2016,"date":"2025-10-04T18:04:59","date_gmt":"2025-10-04T09:04:59","guid":{"rendered":"https:\/\/cobaru.com\/?p=2016"},"modified":"2025-10-13T19:39:39","modified_gmt":"2025-10-13T10:39:39","slug":"%e7%9f%a5%e3%82%89%e3%81%aa%e3%81%84%e3%81%a8%e6%90%8d%e3%81%99%e3%82%8b%ef%bc%81%e6%97%a5%e5%b8%b8%e3%81%a7%e4%bd%bf%e3%81%88%e3%82%8b%e5%bf%83%e7%90%86%e5%ad%a6","status":"publish","type":"post","link":"https:\/\/cobaru.com\/?p=2016","title":{"rendered":"\u77e5\u3089\u306a\u3044\u3068\u640d\u3059\u308b\uff01\u65e5\u5e38\u3067\u4f7f\u3048\u308b\u5fc3\u7406\u5b66\u306e\u88cf\u30ef\u30b610\u9078"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3001COBARU\u3067\u3059\u3002<\/p>\n<p>\u300c\u5fc3\u7406\u5b66\u3063\u3066\u3001\u306a\u3093\u304b\u96e3\u3057\u305d\u3046\u2026\u300d\u3068\u601d\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<br \/>\n\u5b9f\u306f\u5fc3\u7406\u5b66\u306f\u3001**\u65e5\u5e38\u306e\u3042\u3089\u3086\u308b\u5834\u9762\u3067\u5f79\u7acb\u3064\u201c\u4eba\u9593\u95a2\u4fc2\u306e\u653b\u7565\u6cd5\u201d**\u306a\u3093\u3067\u3059\u3002<\/p>\n<p>\u4eca\u65e5\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30fb\u604b\u611b\u30fb\u5bb6\u5ead\u306a\u3069\u3001\u3059\u3050\u306b\u4f7f\u3048\u308b\u5fc3\u7406\u5b66\u306e\u88cf\u30ef\u30b6\u309210\u500b\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n\u3069\u308c\u3082<strong>\u4eca\u65e5\u304b\u3089\u5b9f\u8df5\u3067\u304d\u308b\u30c6\u30af\u30cb\u30c3\u30af<\/strong>\u306a\u306e\u3067\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u8aad\u3093\u3067\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n<hr>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cobaru.com\/?p=2016\/#1_%E4%B8%80%E8%B2%AB%E6%80%A7%E3%81%AE%E6%B3%95%E5%89%87%EF%BC%88Consistency_Principle%EF%BC%89\" >1. \u4e00\u8cab\u6027\u306e\u6cd5\u5247\uff08Consistency Principle\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cobaru.com\/?p=2016\/#2_%E6%A8%A9%E5%A8%81%E3%81%AE%E6%B3%95%E5%89%87%EF%BC%88Authority_Principle%EF%BC%89\" >2. \u6a29\u5a01\u306e\u6cd5\u5247\uff08Authority Principle\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cobaru.com\/?p=2016\/#3_%E7%A4%BE%E4%BC%9A%E7%9A%84%E8%A8%BC%E6%98%8E%E3%81%AE%E6%B3%95%E5%89%87%EF%BC%88Social_Proof%EF%BC%89\" >3. \u793e\u4f1a\u7684\u8a3c\u660e\u306e\u6cd5\u5247\uff08Social Proof\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cobaru.com\/?p=2016\/#4_%E3%82%A2%E3%83%B3%E3%82%AB%E3%83%AA%E3%83%B3%E3%82%B0%E5%8A%B9%E6%9E%9C%EF%BC%88Anchoring_Effect%EF%BC%89\" >4. \u30a2\u30f3\u30ab\u30ea\u30f3\u30b0\u52b9\u679c\uff08Anchoring Effect\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/cobaru.com\/?p=2016\/#5_%E3%83%84%E3%82%A1%E3%82%A4%E3%82%AC%E3%83%AB%E3%83%8B%E3%82%AF%E5%8A%B9%E6%9E%9C%EF%BC%88Zeigarnik_Effect%EF%BC%89\" >5. \u30c4\u30a1\u30a4\u30ac\u30eb\u30cb\u30af\u52b9\u679c\uff08Zeigarnik Effect\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/cobaru.com\/?p=2016\/#6_%E3%83%97%E3%83%A9%E3%82%A4%E3%83%9F%E3%83%B3%E3%82%B0%E5%8A%B9%E6%9E%9C%EF%BC%88Priming_Effect%EF%BC%89\" >6. \u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u52b9\u679c\uff08Priming Effect\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/cobaru.com\/?p=2016\/#7_%E3%83%90%E3%83%BC%E3%83%8A%E3%83%A0%E5%8A%B9%E6%9E%9C%EF%BC%88Barnum_Effect%EF%BC%89\" >7. \u30d0\u30fc\u30ca\u30e0\u52b9\u679c\uff08Barnum Effect\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/cobaru.com\/?p=2016\/#8_%E3%83%94%E3%83%BC%E3%82%AF%E3%83%BB%E3%82%A8%E3%83%B3%E3%83%89%E3%81%AE%E6%B3%95%E5%89%87%EF%BC%88Peak-End_Rule%EF%BC%89\" >8. \u30d4\u30fc\u30af\u30fb\u30a8\u30f3\u30c9\u306e\u6cd5\u5247\uff08Peak-End Rule\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/cobaru.com\/?p=2016\/#9_%E3%82%B3%E3%83%B3%E3%82%B3%E3%83%AB%E3%83%89%E5%8A%B9%E6%9E%9C%EF%BC%88Sunk_Cost_Effect%EF%BC%89\" >9. \u30b3\u30f3\u30b3\u30eb\u30c9\u52b9\u679c\uff08Sunk Cost Effect\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/cobaru.com\/?p=2016\/#10_%E7%A2%BA%E8%A8%BC%E3%83%90%E3%82%A4%E3%82%A2%E3%82%B9%EF%BC%88Confirmation_Bias%EF%BC%89\" >10. \u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9\uff08Confirmation Bias\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/cobaru.com\/?p=2016\/#%F0%9F%8C%B1%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9A%E5%BF%83%E7%90%86%E5%AD%A6%E3%82%92%E7%9F%A5%E3%82%8B%E3%81%A0%E3%81%91%E3%81%A7%E3%80%8C%E4%BA%BA%E9%96%93%E9%96%A2%E4%BF%82%E3%80%8D%E3%81%8C%E5%A4%89%E3%82%8F%E3%82%8B\" >\ud83c\udf31\u307e\u3068\u3081\uff1a\u5fc3\u7406\u5b66\u3092\u77e5\u308b\u3060\u3051\u3067\u300c\u4eba\u9593\u95a2\u4fc2\u300d\u304c\u5909\u308f\u308b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/cobaru.com\/?p=2016\/#%F0%9F%A7%A9_%E9%96%A2%E9%80%A3%E8%A8%98%E4%BA%8B%EF%BC%88%E5%86%85%E9%83%A8%E3%83%AA%E3%83%B3%E3%82%AF%E7%94%A8%EF%BC%89\" >\ud83e\udde9 \u95a2\u9023\u8a18\u4e8b\uff08\u5185\u90e8\u30ea\u30f3\u30af\u7528\uff09<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-0\"><span class=\"ez-toc-section\" id=\"1_%E4%B8%80%E8%B2%AB%E6%80%A7%E3%81%AE%E6%B3%95%E5%89%87%EF%BC%88Consistency_Principle%EF%BC%89\"><\/span>1. \u4e00\u8cab\u6027\u306e\u6cd5\u5247\uff08Consistency Principle\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eba\u306f\u3001\u4e00\u5ea6\u300c\u3053\u3046\u3059\u308b\u3068\u6c7a\u3081\u305f\u3053\u3068\u300d\u3084\u300c\u767a\u8a00\u3057\u305f\u5185\u5bb9\u300d\u3092\u5b88\u308d\u3046\u3068\u3059\u308b\u5fc3\u7406\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<br \/>\n\u30fb\u300c\u660e\u65e5\u30e9\u30f3\u30cb\u30f3\u30b0\u884c\u304f\uff01\u300d\u3068\u5ba3\u8a00\u3059\u308b\u3068\u3001\u884c\u304b\u306a\u3044\u3068\u6c17\u6301\u3061\u60aa\u304f\u306a\u308b<br \/>\n\u30fb\u55b6\u696d\u3067\u300c\u3061\u3087\u3063\u3068\u8003\u3048\u3066\u304a\u304d\u307e\u3059\u300d\u3068\u8a00\u308f\u305b\u308b\u3068\u3001\u65ad\u308a\u3065\u3089\u304f\u306a\u308b<\/p>\n<p>\ud83d\udccd\u6d3b\u7528\u6cd5<br \/>\n\u2192 \u5c0f\u3055\u306a\u300cYES\u300d\u3092\u7a4d\u307f\u91cd\u306d\u308b\u3053\u3068\u3002<br \/>\n\u604b\u611b\u3067\u3082\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u3001\u6700\u521d\u306b\u8efd\u3044\u304a\u9858\u3044\uff08\u4f8b\uff1a\u300c5\u5206\u3060\u3051\u8a71\u305b\u308b\uff1f\u300d\uff09\u304b\u3089\u59cb\u3081\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-1\"><span class=\"ez-toc-section\" id=\"2_%E6%A8%A9%E5%A8%81%E3%81%AE%E6%B3%95%E5%89%87%EF%BC%88Authority_Principle%EF%BC%89\"><\/span>2. \u6a29\u5a01\u306e\u6cd5\u5247\uff08Authority Principle\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u300c\u5c02\u9580\u5bb6\u300d\u300c\u80a9\u66f8\u304d\u300d\u300c\u6709\u540d\u4eba\u300d\u306e\u610f\u898b\u306f\u3001\u7121\u610f\u8b58\u306b\u4fe1\u3058\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u5fc3\u7406\u52b9\u679c\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<br \/>\n\u30fb\u300c\u533b\u5e2b\u76e3\u4fee\u300d\u3068\u66f8\u3044\u3066\u3042\u308b\u5546\u54c1\u304c\u58f2\u308c\u308b<br \/>\n\u30fb\u300c\u4e0a\u53f8\u306e\u8a00\u8449\u300d\u3060\u3068\u7d0d\u5f97\u3057\u3066\u3057\u307e\u3046<\/p>\n<p>\ud83d\udccd\u6d3b\u7528\u6cd5<br \/>\n\u2192 \u81ea\u5206\u306e\u767a\u8a00\u306b\u3082\u201c\u6839\u62e0\u201d\u3092\u6dfb\u3048\u308b\u3002<br \/>\n\u300c\u25cb\u25cb\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u2026\u300d\u3084\u300c\u25cb\u25cb\u306e\u7d4c\u9a13\u304b\u3089\u8a00\u3046\u3068\u2026\u300d\u306a\u3069\u3001<strong>\u8aac\u5f97\u529b\u3092\u610f\u8b58\u3059\u308b<\/strong>\u3053\u3068\u3067\u76f8\u624b\u306e\u4fe1\u983c\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-2\"><span class=\"ez-toc-section\" id=\"3_%E7%A4%BE%E4%BC%9A%E7%9A%84%E8%A8%BC%E6%98%8E%E3%81%AE%E6%B3%95%E5%89%87%EF%BC%88Social_Proof%EF%BC%89\"><\/span>3. \u793e\u4f1a\u7684\u8a3c\u660e\u306e\u6cd5\u5247\uff08Social Proof\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u300c\u591a\u304f\u306e\u4eba\u304c\u9078\u3093\u3067\u3044\u308b\u304b\u3089\u6b63\u3057\u3044\u300d\u3068\u611f\u3058\u3066\u3057\u307e\u3046\u5fc3\u7406\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<br \/>\n\u30fb\u30ec\u30d3\u30e5\u30fc\u6570\u304c\u591a\u3044\u5546\u54c1\u3092\u9078\u3076<br \/>\n\u30fb\u300c\u307f\u3093\u306a\u304c\u3084\u3063\u3066\u308b\u300d\u304b\u3089\u81ea\u5206\u3082\u53c2\u52a0\u3057\u305f\u304f\u306a\u308b<\/p>\n<p>\ud83d\udccd\u6d3b\u7528\u6cd5<br \/>\n\u2192 SNS\u3084\u53e3\u30b3\u30df\u3067\u306e\u300c\u5171\u611f\u306e\u8f2a\u300d\u3092\u5e83\u3052\u308b\u3002<br \/>\n\u55b6\u696d\u30fb\u767a\u4fe1\u30fb\u604b\u611b\u3001\u3069\u3093\u306a\u5834\u9762\u3067\u3082\u300c\u4ed6\u306e\u4eba\u3082\u3084\u3063\u3066\u308b\u300d\u3068\u3044\u3046\u793e\u4f1a\u7684\u8a3c\u660e\u304c\u4fe1\u983c\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-3\"><span class=\"ez-toc-section\" id=\"4_%E3%82%A2%E3%83%B3%E3%82%AB%E3%83%AA%E3%83%B3%E3%82%B0%E5%8A%B9%E6%9E%9C%EF%BC%88Anchoring_Effect%EF%BC%89\"><\/span>4. \u30a2\u30f3\u30ab\u30ea\u30f3\u30b0\u52b9\u679c\uff08Anchoring Effect\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6700\u521d\u306b\u898b\u305f\u60c5\u5831\u304c\u3001\u305d\u306e\u5f8c\u306e\u5224\u65ad\u57fa\u6e96\u306b\u306a\u308b\u3068\u3044\u3046\u5fc3\u7406\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<br \/>\n\u30fb\u300c\u5b9a\u4fa110\u4e07\u5186\u2192\u4eca\u3060\u30513\u4e07\u5186\u300d\u3060\u3068\u5b89\u304f\u611f\u3058\u308b<br \/>\n\u30fb\u6700\u521d\u306b\u9ad8\u3044\u5546\u54c1\u3092\u898b\u305b\u308b\u3068\u3001\u6b21\u304c\u5b89\u304f\u898b\u3048\u308b<\/p>\n<p>\ud83d\udccd\u6d3b\u7528\u6cd5<br \/>\n\u2192 \u4fa1\u683c\u4ea4\u6e09\u3084\u63d0\u6848\u6642\u306b\u300c\u57fa\u6e96\u300d\u3092\u4e0a\u624b\u304f\u8a2d\u5b9a\u3059\u308b\u3002<br \/>\n\u7b2c\u4e00\u5370\u8c61\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u4eba\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u604b\u611b\u3067\u3082\u5f37\u3044\u3067\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-4\"><span class=\"ez-toc-section\" id=\"5_%E3%83%84%E3%82%A1%E3%82%A4%E3%82%AC%E3%83%AB%E3%83%8B%E3%82%AF%E5%8A%B9%E6%9E%9C%EF%BC%88Zeigarnik_Effect%EF%BC%89\"><\/span>5. \u30c4\u30a1\u30a4\u30ac\u30eb\u30cb\u30af\u52b9\u679c\uff08Zeigarnik Effect\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eba\u306f\u300c\u4e2d\u9014\u534a\u7aef\u306a\u3053\u3068\u300d\u3092\u7121\u610f\u8b58\u306b\u6c17\u306b\u3057\u7d9a\u3051\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<br \/>\n\u30fb\u7d9a\u304d\u304c\u6c17\u306b\u306a\u308b\u30c9\u30e9\u30de\u3084\u6f2b\u753b<br \/>\n\u30fb\u30e1\u30fc\u30eb\u306e\u300cToDo\u672a\u5b8c\u4e86\u300d\u304c\u305a\u3063\u3068\u982d\u306b\u6b8b\u308b<\/p>\n<p>\ud83d\udccd\u6d3b\u7528\u6cd5<br \/>\n\u2192 SNS\u6295\u7a3f\u3084\u55b6\u696d\u30c8\u30fc\u30af\u3067\u300c\u7d9a\u304d\u306f\u6b21\u56de\u306b\u2026\u300d\u3092\u4f7f\u3046\u3002<br \/>\n\u4eba\u306f\u201c\u5b8c\u7d50\u3057\u306a\u3044\u8a71\u201d\u3092\u7121\u610f\u8b58\u306b\u8ffd\u3044\u304b\u3051\u305f\u304f\u306a\u308b\u3093\u3067\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-5\"><span class=\"ez-toc-section\" id=\"6_%E3%83%97%E3%83%A9%E3%82%A4%E3%83%9F%E3%83%B3%E3%82%B0%E5%8A%B9%E6%9E%9C%EF%BC%88Priming_Effect%EF%BC%89\"><\/span>6. \u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u52b9\u679c\uff08Priming Effect\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e8b\u524d\u306b\u898b\u805e\u304d\u3057\u305f\u60c5\u5831\u304c\u3001\u5224\u65ad\u3084\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5fc3\u7406\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<br \/>\n\u30fb\u300c\u7b11\u9854\u304c\u7d20\u6575\u300d\u3068\u8a00\u308f\u308c\u305f\u5f8c\u306b\u4f1a\u3046\u4eba\u3092\u597d\u5370\u8c61\u306b\u611f\u3058\u308b<br \/>\n\u30fb\u300c\u5931\u6557\u3057\u305f\u3089\u3069\u3046\u3057\u3088\u3046\u300d\u3068\u601d\u3046\u3068\u7dca\u5f35\u304c\u5897\u3059<\/p>\n<p>\ud83d\udccd\u6d3b\u7528\u6cd5<br \/>\n\u2192 \u6253\u3061\u5408\u308f\u305b\u524d\u3084\u521d\u5bfe\u9762\u306e\u524d\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u30ef\u30fc\u30c9\u3092\u610f\u8b58\u3059\u308b\u3002<br \/>\n\u300c\u4eca\u65e5\u306f\u826f\u3044\u4e00\u65e5\u306b\u306a\u308b\u300d\u3068\u601d\u3046\u3060\u3051\u3067\u3001\u8133\u306f\u524d\u5411\u304d\u306b\u50cd\u304d\u307e\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-6\"><span class=\"ez-toc-section\" id=\"7_%E3%83%90%E3%83%BC%E3%83%8A%E3%83%A0%E5%8A%B9%E6%9E%9C%EF%BC%88Barnum_Effect%EF%BC%89\"><\/span>7. \u30d0\u30fc\u30ca\u30e0\u52b9\u679c\uff08Barnum Effect\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8ab0\u306b\u3067\u3082\u5f53\u3066\u306f\u307e\u308b\u66d6\u6627\u306a\u3053\u3068\u3092\u300c\u81ea\u5206\u306e\u3053\u3068\u3060\uff01\u300d\u3068\u601d\u3044\u8fbc\u3080\u5fc3\u7406\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<br \/>\n\u30fb\u5360\u3044\u3067\u300c\u3042\u306a\u305f\u306f\u512a\u3057\u3044\u3051\u3069\u3001\u50b7\u3064\u304d\u3084\u3059\u3044\u300d\u3068\u8a00\u308f\u308c\u3066\u5f53\u305f\u3063\u3066\u308b\u6c17\u304c\u3059\u308b<br \/>\n\u30fb\u8a3a\u65ad\u30c6\u30b9\u30c8\u3067\u300c\u3042\u306a\u305f\u306f\u30ea\u30fc\u30c0\u30fc\u6c17\u8cea\u300d\u3068\u8a00\u308f\u308c\u308b\u3068\u5b09\u3057\u3044<\/p>\n<p>\ud83d\udccd\u6d3b\u7528\u6cd5<br \/>\n\u2192 \u76f8\u624b\u3092\u8912\u3081\u308b\u3068\u304d\u306b\u201c\u62bd\u8c61\u7684\uff0b\u30dd\u30b8\u30c6\u30a3\u30d6\u201d\u3092\u4f7f\u3046\u3002<br \/>\n\u300c\u3042\u306a\u305f\u3063\u3066\u983c\u308c\u308b\u30bf\u30a4\u30d7\u3067\u3059\u3088\u306d\u300d\u306a\u3069\u304c\u597d\u5370\u8c61\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-7\"><span class=\"ez-toc-section\" id=\"8_%E3%83%94%E3%83%BC%E3%82%AF%E3%83%BB%E3%82%A8%E3%83%B3%E3%83%89%E3%81%AE%E6%B3%95%E5%89%87%EF%BC%88Peak-End_Rule%EF%BC%89\"><\/span>8. \u30d4\u30fc\u30af\u30fb\u30a8\u30f3\u30c9\u306e\u6cd5\u5247\uff08Peak-End Rule\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eba\u306f\u300c\u6700\u3082\u5370\u8c61\u7684\u306a\u77ac\u9593\u300d\u3068\u300c\u6700\u5f8c\u306e\u77ac\u9593\u300d\u3067\u5168\u4f53\u306e\u5370\u8c61\u3092\u6c7a\u3081\u308b\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<br \/>\n\u30fb\u65c5\u884c\u306e\u30e9\u30b9\u30c8\u304c\u826f\u3044\u3068\u300c\u6700\u9ad8\u306e\u65c5\u3060\u3063\u305f\u300d\u3068\u611f\u3058\u308b<br \/>\n\u30fb\u4f1a\u8a71\u306e\u5225\u308c\u969b\u306e\u4e00\u8a00\u3067\u5370\u8c61\u304c\u5909\u308f\u308b<\/p>\n<p>\ud83d\udccd\u6d3b\u7528\u6cd5<br \/>\n\u2192 \u4f1a\u8a71\u30fb\u5546\u8ac7\u30fb\u30d7\u30ec\u30bc\u30f3\u3067\u306f**\u300c\u7d42\u308f\u308a\u3092\u5927\u4e8b\u306b\u300d**\u3002<br \/>\n\u5225\u308c\u969b\u306b\u300c\u4eca\u65e5\u306f\u672c\u5f53\u306b\u697d\u3057\u304b\u3063\u305f\u300d\u3068\u8a00\u3048\u308b\u4eba\u306f\u5370\u8c61\u304c\u9577\u304f\u6b8b\u308a\u307e\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-8\"><span class=\"ez-toc-section\" id=\"9_%E3%82%B3%E3%83%B3%E3%82%B3%E3%83%AB%E3%83%89%E5%8A%B9%E6%9E%9C%EF%BC%88Sunk_Cost_Effect%EF%BC%89\"><\/span>9. \u30b3\u30f3\u30b3\u30eb\u30c9\u52b9\u679c\uff08Sunk Cost Effect\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3059\u3067\u306b\u4f7f\u3063\u305f\u304a\u91d1\u30fb\u6642\u9593\u30fb\u52b4\u529b\u3092\u3082\u3063\u305f\u3044\u306a\u304f\u611f\u3058\u3066\u3084\u3081\u3089\u308c\u306a\u3044\u5fc3\u7406\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<br \/>\n\u30fb\u300c\u3053\u3053\u307e\u3067\u3084\u3063\u305f\u304b\u3089\u3001\u3082\u3046\u5c11\u3057\u3060\u3051\u7d9a\u3051\u3088\u3046\u300d<br \/>\n\u30fb\u300c\u305b\u3063\u304b\u304f\u8cb7\u3063\u305f\u304b\u3089\u4f7f\u308f\u306a\u3044\u3068\u3082\u3063\u305f\u3044\u306a\u3044\u300d<\/p>\n<p>\ud83d\udccd\u6d3b\u7528\u6cd5<br \/>\n\u2192 \u201c\u898b\u5207\u308a\u3092\u3064\u3051\u308b\u52c7\u6c17\u201d\u3092\u6301\u3064\u3053\u3068\u3002<br \/>\n\u5fc3\u7406\u5b66\u7684\u306b\u3082\u3001\u300c\u640d\u5207\u308a\u304c\u3067\u304d\u308b\u4eba\u307b\u3069\u6210\u529f\u7387\u304c\u9ad8\u3044\u300d\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-9\"><span class=\"ez-toc-section\" id=\"10_%E7%A2%BA%E8%A8%BC%E3%83%90%E3%82%A4%E3%82%A2%E3%82%B9%EF%BC%88Confirmation_Bias%EF%BC%89\"><\/span>10. \u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9\uff08Confirmation Bias\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u81ea\u5206\u306e\u4fe1\u3058\u305f\u3044\u60c5\u5831\u3060\u3051\u3092\u96c6\u3081\u3066\u3001\u90fd\u5408\u306e\u60aa\u3044\u60c5\u5831\u3092\u7121\u8996\u3057\u3066\u3057\u307e\u3046\u5fc3\u7406\u3002<\/p>\n<p>\ud83d\udca1\u305f\u3068\u3048\u3070\uff1a<br \/>\n\u30fb\u300c\u5f7c\u306f\u7d76\u5bfe\u3044\u3044\u4eba\uff01\u300d\u3068\u601d\u3063\u3066\u60aa\u3044\u9762\u3092\u898b\u306a\u3044<br \/>\n\u30fb\u300c\u30c0\u30a4\u30a8\u30c3\u30c8\u306f\u3053\u308c\u304c\u6b63\u89e3\u300d\u3068\u4fe1\u3058\u3066\u4ed6\u3092\u8a66\u3055\u306a\u3044<\/p>\n<p>\ud83d\udccd\u6d3b\u7528\u6cd5<br \/>\n\u2192 \u610f\u8b58\u7684\u306b\u201c\u9006\u306e\u610f\u898b\u201d\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3002<br \/>\n\u67d4\u8edf\u306a\u601d\u8003\u306f\u4eba\u9593\u95a2\u4fc2\u306b\u3082\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u597d\u5f71\u97ff\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n<hr>\n<h2 id=\"i-10\"><span class=\"ez-toc-section\" id=\"%F0%9F%8C%B1%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9A%E5%BF%83%E7%90%86%E5%AD%A6%E3%82%92%E7%9F%A5%E3%82%8B%E3%81%A0%E3%81%91%E3%81%A7%E3%80%8C%E4%BA%BA%E9%96%93%E9%96%A2%E4%BF%82%E3%80%8D%E3%81%8C%E5%A4%89%E3%82%8F%E3%82%8B\"><\/span>\ud83c\udf31\u307e\u3068\u3081\uff1a\u5fc3\u7406\u5b66\u3092\u77e5\u308b\u3060\u3051\u3067\u300c\u4eba\u9593\u95a2\u4fc2\u300d\u304c\u5909\u308f\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5fc3\u7406\u5b66\u306e\u6cd5\u5247\u3092\u77e5\u308b\u3068\u3001<br \/>\n\u2714 \u76f8\u624b\u306e\u5fc3\u7406\u3092\u7406\u89e3\u3067\u304d\u308b<br \/>\n\u2714 \u30b9\u30c8\u30ec\u30b9\u304c\u6e1b\u308b<br \/>\n\u2714 \u4fe1\u983c\u3055\u308c\u3084\u3059\u304f\u306a\u308b<\/p>\n<p>\u300c\u4eba\u306e\u5fc3\u3092\u52d5\u304b\u3059\u4eba\u300d\u306b\u306a\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u306f\u3001<strong>\u4eba\u306e\u5fc3\u7406\u3092\u7406\u89e3\u3059\u308b\u3053\u3068<\/strong>\u3002<\/p>\n<p>\u305c\u3072\u3001\u4eca\u65e5\u7d39\u4ecb\u3057\u305f10\u306e\u6cd5\u5247\u306e\u3046\u30611\u3064\u3060\u3051\u3067\u3082\u5b9f\u8df5\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u304d\u3063\u3068\u3001\u3042\u306a\u305f\u306e\u6bce\u65e5\u304c\u3082\u3063\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u2728<\/p>\n<hr>\n<h3 id=\"i-11\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%A9_%E9%96%A2%E9%80%A3%E8%A8%98%E4%BA%8B%EF%BC%88%E5%86%85%E9%83%A8%E3%83%AA%E3%83%B3%E3%82%AF%E7%94%A8%EF%BC%89\"><\/span>\ud83e\udde9 \u95a2\u9023\u8a18\u4e8b\uff08\u5185\u90e8\u30ea\u30f3\u30af\u7528\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3001COBARU\u3067\u3059\u3002 \u300c\u5fc3\u7406\u5b66\u3063\u3066\u3001\u306a\u3093\u304b\u96e3\u3057\u305d\u3046\u2026\u300d\u3068\u601d\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f \u5b9f\u306f\u5fc3\u7406\u5b66\u306f\u3001**\u65e5\u5e38\u306e\u3042\u3089\u3086\u308b\u5834\u9762\u3067\u5f79\u7acb\u3064\u201c\u4eba\u9593\u95a2\u4fc2\u306e\u653b\u7565\u6cd5\u201d**\u306a\u3093\u3067\u3059\u3002 \u4eca\u65e5\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30fb\u604b\u611b\u30fb\u5bb6\u5ead\u306a\u3069\u3001\u3059\u3050\u306b\u4f7f\u3048\u308b\u5fc3\u7406\u5b66\u306e &#8230; 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