{"id":1598,"date":"2024-07-06T22:12:49","date_gmt":"2024-07-06T13:12:49","guid":{"rendered":"https:\/\/cobaru.com\/?p=1598"},"modified":"2024-07-06T22:12:49","modified_gmt":"2024-07-06T13:12:49","slug":"%e3%81%8a%e9%87%91%e3%82%92%e8%b2%af%e3%82%81%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ab%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84%e4%ba%ba%e9%96%93%e3%81%ae%e8%a1%8c%e5%8b%95%e5%8e%9f","status":"publish","type":"post","link":"https:\/\/cobaru.com\/?p=1598","title":{"rendered":"\u304a\u91d1\u3092\u8caf\u3081\u308b\u305f\u3081\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u4eba\u9593\u306e\u884c\u52d5\u539f\u7406\u3008\u884c\u52d5\u7d4c\u6e08\u5b66\u30fb\u8133\u79d1\u5b66\u3009"},"content":{"rendered":"

\u4eba\u9593\u304c\u3064\u3044\u3084\u3063\u3066\u3057\u307e\u3046\u884c\u52d5\u539f\u7406\u3092\u7406\u89e3\u3057\u3066\u304a\u91d1\u3092\u8caf\u3081\u3089\u308c\u308b\u4f53\u8cea\u306b\u306a\u308a\u307e\u3057\u3087\u3046\uff01<\/p>\n

\u884c\u52d5\u7d4c\u6e08\u5b66<\/h2>\n

\u884c\u52d5\u7d4c\u6e08\u5b66\u3068\u306f\u672c\u6765\u3001\u4eba\u9593\u306f\u5408\u7406\u7684\u306b\u3082\u306e\u3054\u3068\u3092\u5224\u65ad\u3059\u308b\u306f\u305a\u306a\u306e\u306b\u5b9f\u969b\u306b\u306f\u611f\u60c5\u3084\u76f4\u8fd1\u306b\u5f93\u3063\u3066\u5e38\u306b\u5408\u7406\u7684\u306b\u5224\u65ad\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u7814\u7a76\u3055\u308c\u3066\u3044\u308b\u5b66\u554f\u3067\u30012002\u5e74\u306b\u306f\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u3089\u304c\u30ce\u30fc\u30d9\u30eb\u8cde\u3092\u53d7\u8cde\u3059\u308b\u306a\u3069\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u5b66\u554f\u3067\u3059\u3002<\/p>\n

\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c (Framing Effect)<\/h3>\n

\u540c\u3058\u60c5\u5831\u3067\u3082\u3001\u3069\u306e\u3088\u3046\u306b\u4f1d\u3048\u308b\u304b\u306b\u3088\u3063\u3066\u4eba\u306e\u53d7\u3051\u53d6\u308a\u65b9\u304c\u5909\u308f\u308b\u3053\u3068
\n\u4f8b\u3048\u3070 \u300c\u3053\u306e\u30b8\u30e5\u30fc\u30b9\u306f90\uff05\u304c\u679c\u6c41\u3067\u3059\u300d\u3068\u8a00\u308f\u308c\u308b\u3068\u826f\u3055\u305d\u3046\u306b\u611f\u3058\u307e\u3059\u304c\u3001\u300c\u3053\u306e\u30b8\u30e5\u30fc\u30b9\u306f10\uff05\u304c\u7802\u7cd6\u6c34\u3067\u3059\u300d\u3068\u8a00\u308f\u308c\u308b\u3068\u3042\u307e\u308a\u826f\u3055\u305d\u3046\u306b\u611f\u3058\u307e\u305b\u3093\u3088\u306d<\/p>\n

\u30a2\u30f3\u30ab\u30ea\u30f3\u30b0 (Anchoring)<\/h3>\n

\u6700\u521d\u306b\u63d0\u793a\u3055\u308c\u305f\u60c5\u5831\u306b\u5f37\u304f\u5f71\u97ff\u3055\u308c\u3066\u3001\u305d\u306e\u5f8c\u306e\u5224\u65ad\u304c\u5de6\u53f3\u3055\u308c\u308b\u3053\u3068\u3002
\n<\/strong>\u304a\u5e97\u3067\u300c\u5143\u306e\u4fa1\u683c\u306f1\u4e07\u5186\u3060\u3051\u3069\u3001\u4eca\u306a\u3089\u30bb\u30fc\u30eb\u30675\u5343\u5186\u3067\u3059\u300d\u3068\u8a00\u308f\u308c\u308b\u3068\u30015\u5343\u5186\u304c\u5b89\u304f\u611f\u3058\u307e\u3059\u3002\u3067\u3082\u3001\u6700\u521d\u304b\u3089\u300c\u3053\u306e\u5546\u54c1\u306f5\u5343\u5186\u3067\u3059\u300d\u3068\u8a00\u308f\u308c\u305f\u5834\u5408\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u6642\u8a08\u5c4b\u3084\u5b9d\u77f3\u5e97\u306a\u3069\u4e00\u756a\u76ee\u7acb\u3064\u5e97\u982d\u30b7\u30e7\u30fc\u30b1\u30fc\u30b9\u306b\u9ad8\u3044\u5546\u54c1\u304c\u4e26\u3079\u3089\u308c\u3066\u3044\u308b\u306e\u306f\u5b9f\u969b\u306b\u58f2\u308a\u305f\u3044\u5546\u54c1\u3092\u58f2\u308b\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n

\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9 (Confirmation Bias)<\/h3>\n

\u81ea\u5206\u306e\u4fe1\u3058\u3066\u3044\u308b\u3053\u3068\u306b\u5408\u3046\u60c5\u5831\u3070\u304b\u308a\u3092\u63a2\u3057\u3001\u305d\u3046\u3067\u306a\u3044\u60c5\u5831\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u3002
\n\u53cb\u9054\u304c\u300cA\u304f\u3093\u306f\u3068\u3066\u3082\u89aa\u5207\u3060\u3088\u300d\u3068\u8a00\u3063\u3066\u3044\u305f\u3089\u3001A\u304f\u3093\u304c\u89aa\u5207\u306a\u3053\u3068\u3070\u304b\u308a\u306b\u6c17\u3065\u304f\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3067\u3082\u3001A\u304f\u3093\u304c\u5931\u793c\u306a\u3053\u3068\u3092\u3057\u3066\u3082\u898b\u904e\u3054\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u65b0\u8208\u5b97\u6559\u3084\u30de\u30eb\u30c1\u5546\u6cd5\u306b\u30cf\u30de\u3063\u3066\u3044\u308b\u4eba\u3092\u8aac\u5f97\u3057\u3066\u3082\u3042\u307e\u308a\u52b9\u679c\u304c\u898b\u3089\u308c\u306a\u3044\u306e\u306f\u3053\u306e\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9\u304c\u50cd\u3044\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u5206\u306f\u904b\u304c\u60aa\u3044\u3060\u3068\u601d\u3063\u3066\u3044\u308b\u4eba\u306f\u904b\u304c\u826f\u3044\u90e8\u5206\u3092\u4fe1\u3058\u306a\u3044\u3067\u3001\u904b\u304c\u60aa\u304b\u3063\u305f\u3068\u304d\u306e\u3053\u3068\u3060\u3051\u3092\u601d\u3044\u51fa\u3057\u3066\u3042\u301c\u81ea\u5206\u306f\u306a\u3093\u3066\u904b\u304c\u60aa\u3044\u3093\u3060\u3068\u81ea\u5df1\u5acc\u60aa\u306b\u306a\u3063\u305f\u308a\u3057\u307e\u3059\u3002\u53cd\u5bfe\u306b\u81ea\u5206\u306f\u304a\u91d1\u8caf\u3081\u3089\u308c\u308b\u3068\u3044\u3046\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u601d\u3044\u3082\u304a\u91d1\u304c\u8caf\u307e\u308b\u305f\u3081\u306e\u60c5\u5831\u3092\u7121\u610f\u8b58\u306b\u63a2\u3057\u59cb\u3081\u308b\u306e\u3067\u6709\u52b9\u3067\u3059\u3002<\/p>\n

\u640d\u5931\u56de\u907f (Loss Aversion)<\/h3>\n

\u4eba\u306f\u5f97\u3092\u3059\u308b\u3088\u308a\u3082\u640d\u3092\u3059\u308b\u3053\u3068\u3092\u5acc\u304c\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u3002
\n1\u4e07\u5186\u3092\u3082\u3089\u3063\u306650\uff05\u306e\u78ba\u7387\u3067\u30002\u4e07\u5186\u306b\u306a\u308b\u3000or\u30005000\u5186\u306b\u306a\u308b\u3068\u3044\u3046\u30b2\u30fc\u30e0\u304c\u3042\u3063\u305f\u3089\u3042\u306a\u305f\u306f\u53c2\u52a0\u3057\u307e\u3059\u304b\uff1f\u307b\u3068\u3093\u3069\u306e\u4eba\u306f5000\u5186\u306e\u640d\u5931\u3092\u6050\u308c\u3066\u6311\u6226\u3057\u307e\u305b\u3093\u3002
\n\u3053\u306e\u30b1\u30fc\u30b9\u306e\u5834\u5408\u3001\u671f\u5f85\u5024\u304c\uff0820000\uff0b5000\uff09\u00f72\uff1d12500\u5186<\/strong><\/span>\u306a\u306e\u3067\u4f55\u56de\u304b\u3084\u308c\u3070\u30d7\u30e9\u30b9\u306b\u306a\u308b\u78ba\u7387\u304c\u9ad8\u3044\u306e\u3067\u3084\u3063\u305f\u307b\u3046\u304c\u826f\u3044\u306f\u305a\u3067\u3059\u3002\u3053\u308c\u306f\u4eba\u9593\u304c\u6355\u98df\u3055\u308c\u308b\u5074\u3060\u3063\u305f\u539f\u59cb\u6642\u4ee3\u306f\u640d\u5931\uff1d\u300c\u3057\u300d\u306b\u76f4\u7d50\u3057\u3066\u304a\u308a\u3001\u30ea\u30b9\u30af\u3092\u56de\u907f\u3057\u3066\u751f\u304d\u6b8b\u3063\u305f\u6211\u3005\u306e\u7956\u5148\u306e\u907a\u4f1d\u5b50\u3092\u5f15\u304d\u7d99\u3044\u3067\u3044\u308b\u304b\u3089\u3060\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u52b9\u679c (Sunk Cost Fallacy)<\/h3>\n

\u3059\u3067\u306b\u8cbb\u3084\u3057\u305f\u304a\u91d1\u3084\u6642\u9593\u304c\u3042\u308b\u3068\u3001\u305d\u308c\u3092\u7121\u99c4\u306b\u3057\u305f\u304f\u306a\u3044\u306e\u3067\u7d9a\u3051\u3066\u3057\u307e\u3046\u3053\u3068\u3002
\n1960\u5e74\u4ee3\u3001\u30a4\u30ae\u30ea\u30b9\u3068\u30d5\u30e9\u30f3\u30b9\u306e\u653f\u5e9c\u306f\u5171\u540c\u3067\u8d85\u97f3\u901f\u65c5\u5ba2\u6a5f\u30b3\u30f3\u30b3\u30eb\u30c9\u306e\u958b\u767a\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u958b\u767a\u306e\u9014\u4e2d\u3067\u6210\u529f\u3057\u3066\u3082\u8d64\u5b57\u306b\u306a\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3053\u308c\u307e\u3067\u6295\u5165\u3057\u305f\u8cc7\u91d1\u304c\u7121\u99c4\u306b\u306a\u308b\u3068\u8003\u3048\u3001\u8ffd\u52a0\u3067\u6295\u8cc7\u3092\u3057\u3066\u5de8\u984d\u306e\u8d64\u5b57\u3092\u62b1\u3048\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002(\u5225\u540d\uff1a\u30b3\u30f3\u30b3\u30eb\u30c9\u52b9\u679c)
\n\u30d1\u30c1\u30f3\u30b3\u3067\u8ca0\u3051\u305f\u304a\u91d1\u3092\u30d1\u30c1\u30f3\u30b3\u3067\u53d6\u308a\u8fd4\u3059\u3068\u3044\u3046\u3042\u308c\u3082\u305d\u3046\u3067\u3059\u7b11\u30d1\u30c1\u30f3\u30b3\u306a\u3069\u306e\u30ae\u30e3\u30f3\u30d6\u30eb\u306f\u80f4\u5143\u304c\u5132\u304b\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u30ae\u30e3\u30f3\u30d6\u30eb\u3067\u8ca0\u3051\u305f\u3089\u30ae\u30e3\u30f3\u30d6\u30eb\u3092\u3084\u3089\u306a\u3044\u3053\u3068\u304c\u6700\u5584\u3067\u3059\u3002
\n\u4eca\u307e\u3067\u306e\u72b6\u6cc1\u306f\u4e00\u65e6\u304a\u3044\u3066\u73fe\u72b6\u306e\u30d9\u30b9\u30c8\u3092\u8003\u3048\u3001\u6642\u306b\u306f\u640d\u5207\u308a\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

\u30d0\u30f3\u30c9\u30ef\u30b4\u30f3\u52b9\u679c (Bandwagon Effect)<\/h3>\n

\u4ed6\u306e\u4eba\u304c\u3084\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u5f93\u3044\u305f\u304f\u306a\u308b\u3053\u3068\u3002
\n\u4e26\u3093\u3067\u3044\u308b\u30e9\u30fc\u30e1\u30f3\u5c4b\u3084SNS\u3067\u6d41\u884c\u3063\u3066\u3044\u308b\u304a\u5e97\u304c\u3042\u308c\u3070\u304d\u3063\u3068\u7f8e\u5473\u3057\u3044\u306b\u9055\u3044\u306a\u3044\u3068\u4e00\u5ea6\u306f\u98df\u3079\u3066\u307f\u305f\u304f\u306a\u308b\u3082\u306e\u3002\u3053\u3053\u306b\u4fe1\u3058\u305f\u3044\u3053\u3068\u3057\u304b\u4fe1\u3058\u306a\u3044\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9\u304c\u52a0\u308f\u308b\u3068\u6d41\u884c\u3063\u3066\u3044\u308b\u7406\u7531\u3084\u7f8e\u5473\u3057\u3044\u7406\u7531\u3092\u63a2\u3057\u51fa\u3057\u3066\u3055\u3089\u306b\u62e1\u6563\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u3082\u3063\u3068\u884c\u52d5\u7d4c\u6e08\u5b66\u3092\u5b66\u3073\u305f\u3044\u4eba\u306f\u300c\u6c60\u4e0a\u5f70\u306e\u884c\u52d5\u7d4c\u6e08\u5b66\u5165\u9580 (\u50cd\u304f\u541b\u306b\u4f1d\u3048\u305f\u3044\u300c\u672c\u7269\u306e\u6559\u990a<\/a>\u300d\u304c\u5206\u304b\u308a\u3084\u3059\u304f\u3066\u304a\u3059\u3059\u3081\u3067\u3059\uff01\u4eca\u306a\u3089kindle\u3067\u7121\u6599\u3067\u8aad\u3081\u307e\u3059\u3002Amazon\u306e\u767b\u9332\u7d39\u4ecb\u30b3\u30fc\u30c9\u306f\u3053\u3061\u3089<\/a><\/span><\/p>\n

\u8133\u79d1\u5b66<\/h2>\n

\u30d2\u30c8\u3092\u542b\u3080\u52d5\u7269\u306e\u8133\u3068\u3001\u305d\u308c\u304c\u751f\u307f\u51fa\u3059\u6a5f\u80fd\u306b\u3064\u3044\u3066\u7814\u7a76\u3059\u308b\u5b66\u554f\u5206\u91ce\u3067\u3042\u308b\u3002 \u5bfe\u8c61\u3068\u3059\u308b\u8133\u6a5f\u80fd\u3068\u3057\u3066\u306f\u8996\u899a\u8a8d\u77e5\u3001\u8074\u899a\u8a8d\u77e5\u306a\u3069\u611f\u899a\u5165\u529b\u306e\u51e6\u7406\u306b\u95a2\u3059\u308b\u3082\u306e\u3001\u8a18\u61b6\u3001\u5b66\u7fd2\u3001\u4e88\u6e2c\u3001\u601d\u8003\u3001\u8a00\u8a9e\u3001\u554f\u984c\u89e3\u6c7a\u306a\u3069\u9ad8\u6b21\u8a8d\u77e5\u6a5f\u80fd\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u3001\u60c5\u52d5\u306b\u95a2\u3059\u308b\u3082\u306e\u306a\u3069\u3067\u3042\u308b\u3002(\u53c2\u7167\uff1aWikipedia<\/a>)<\/p>\n

\u610f\u601d\u6c7a\u5b9a\u306e\u30e1\u30ab\u30cb\u30ba\u30e0<\/strong><\/h3>\n

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\u307e\u3068\u3081<\/h2>\n

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 <\/p>\n

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\"\"<\/p>\n

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